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This is a blog for planetariums and dome theaters, written by planetarians and dome experts from all over our planet. With this forum we want to give the fulldome industry a voice – a forum to share good ideas and experiences between people and venues that are passionate about moving the industry forward. All posts, opinions and comments in this blog are personal and belong to its respective author.

Posts tagged #planetarium branding:

Expanding your universe: How to grow an audience for your planetarium

Mike Murray, Astronomer and Planetarium Manager at Delta College Planetarium in Bay City, Michigan | 2015-12-18
Fulldome theaters vary widely in goals and level of activity depending on where they are located, the nature of their communities, and the resources available to them. Everyone wants to build a bigger audience but before you start thinking about strategies, the first critical step is to look at your "purpose for being". What are you about? What is your key message? How do you want to be defined by the community? Why should people care about you?
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